
New-Ma (Noun) - the “sustaining cause”, spirit, breath
PNEUMA
Our Services
We’re Shayla Webb and Whitney Turientine—visionary changemakers, bridge-builders, and integrity-centered leaders with a deep commitment to building workplaces where people can actually thrive. With experience spanning global health, legal advocacy, nonprofit development, education, and entrepreneurship, we’ve led high-impact initiatives across sectors—from international research and civic policy to workplace strategy and wellness innovation.
As longtime collaborators and systems thinkers, we’re united by a shared mission: to design spaces, strategies, and cultures that center people, purpose, and long-term impact.
With more than two decades of collective experience, we’ve seen how disconnected, depleted workplaces can erode trust and stall momentum—and how the right interventions can restore energy, alignment, and growth.
We help organizations move from culture drought to sustainable engagement using our signature five-stage Rehydration Process. Whether a team is showing early signs of dryness—like quiet quitting and disengagement—or facing full-blown burnout, high turnover, and trust breakdown, we diagnose the root issues, design a custom rehydration plan, and deliver workshops, retreats, and tools to restore a thriving workplace ecosystem.
Through a blend of assessments, strategic facilitation, training, and leadership coaching, we support HR leaders, executives, and founders in building resilient cultures where people feel connected, valued, and energized. Our offerings are ideal for mission-driven organizations, fast-growing teams, and companies in transition, and can be enhanced with sensory-based experiences, recognition systems, storytelling campaigns, and one-on-one wellness and life coaching for employees navigating change.
Our approach is rooted in the principles of Water Wise organizations: conserve energy, nourish what matters, and grow sustainably through every season.
We don’t just end the drought—we build lasting ecosystems.