New-Ma (Noun) - the “sustaining cause”, spirit, breath

PNEUMA

Why Pneuma

We’re Shayla Webb, Esq., and Whitney Turientine—longtime collaborators, systems thinkers, and trusted partners to leaders who want their teams to thrive, not just survive. With over two decades of combined experience across global health, education, law, advocacy, training and development, and organizational strategy, we understand the pressures that come with growth, transition, and tight resources. We’ve seen how even the most mission-driven teams can start to unravel under the weight of burnout, unclear communication, and chronic turnover. And we know the cost isn’t just emotional—it shows up in your bottom line, your talent pipeline, and your ability to move forward.

That’s why we created Pneuma—a name meaning the sustaining cause, the breath. Just as breath brings life and vitality, our work is about breathing new life into organizations in ways that are sustainable, strategic, and grounded in real capacity. Whether your team is quietly disengaging or facing full-on burnout, we help uncover root issues and renew your organization’s path forward. Through assessments, training, facilitation, coaching, and interim leadership support, we partner with founders, executives, and HR teams—especially in fast-growing, budget-conscious, or transitioning organizations—to stabilize operations, protect their people, and maintain momentum.

We don’t just solve problems—we help you see around corners. When challenges feel complex and resources are stretched, we’re the one call you need to make. From burnout recovery to culture repair to keeping the business afloat, we offer integrated solutions that meet the moment—and build what’s next.

It’s what we call the Water-Wise way: conserve energy, nourish what matters, and grow with purpose—even in dry seasons.